Simone's veins flow with unbridled creativity, a trait that she inherited from her family's work within textiles since the wild era of the 70s. Fueled by a love for fashion, music, art, and a fondness for rebellion, she eventually pursued an education in design, guided by renowned jewelry designer Franz Marfurt, who remains a close friend and mentor to this day.

Her attraction to the unconventional has often been her guiding star, leading her to establish her jewelry brand and carry her family's legacy of creative prowess. As she continues to create, she imbues her designs with an uncanny charm and ferocity, celebrating the joyous side of life.